How does the Facebook Pixel integration work?

Facebook Pixel is a Javascript library which can be used to track your customers' activity in your store. You can find the Facebook Pixel documentation at  https://developers.facebook.com/docs/facebook-pixel/

If your store already uses Facebook Pixel, our app can integrate smoothly with it, to gather the relevant data when your customers hit the app 'Add to Cart' button.

To do so, you only have to enable the integration in the app preferences page.

Under the navigation panel, just go to tracking preferences:

Please note that our app will not configure the Facebook Pixel library for you, the integration only works if the Facebook Pixel library is already configured in your store.

You can find how to configure the Facebook Pixel tool in your Shopify store in the Shopify documentation at https://www.shopify.com/guides/facebook-advertising/pixel