How does the Meta Pixel integration work?

Meta Pixel is a Javascript library which can be used to track your customers' activity in your store. You can find the Meta Pixel documentation at  https://developers.facebook.com/docs/facebook-pixel/

If your store already uses Meta Pixel, our app can integrate smoothly with it, to gather the relevant data when your customers hit the app 'Add to Cart' button.

To do so, you only have to enable the integration in the app preferences page. Under the navigation panel, just go to Tracking preferences:

Please note that our app will not configure the Meta Pixel library for you, the integration only works if the Meta Pixel library is already configured in your store.

You can find how to configure the Meta Pixel tool in your Shopify store in the Shopify documentation at https://www.shopify.com/guides/facebook-advertising/pixel