Unpublished products and variants in Markets
In Shopify, you can choose to exclude entire products, specific product variants, or both, ensuring only the relevant offerings appear in each market.
For more info, please visit:
- https://help.shopify.com/en/manual/markets/customizations/catalogs#product-publishing-and-availability
- https://help.shopify.com/en/manual/products/variants/publish-variants
Usually, all products and product variants are published on the primary market, but you can decide to make some of them temporarily unavailable.
Also Bought provides support for this case via an Advanced preference that you must enable if one or more products or variants are excluded from the primary market:

In secondary markets, the app automatically checks the unpublished products and variants, but in the case of the primary market, make sure you enable the previous preference to ensure that the app does not display unpublished recommendations.