How do the conversion percentage analytics work?

This metric displays the percentage of your store's total revenue that was generated directly through the app.

Usage & Context This figure helps you evaluate the monetary impact of the app on your business. It represents the ratio of the Converted Amount relative to the total sales volume, showing you how much value the app is driving compared to other sources.

Calculation Rules

• Basis: The percentage is calculated using the Converted Amount recorded at the moment the order is created.
• Discounts & Modifications: Since the base amount does not include discounts or shipping, this percentage reflects the gross product value. Price modifications applied at checkout are not factored in.
• Cancellations: Cancelled orders are included in the calculation. As the data is captured at the time of purchase, subsequent cancellations do not reduce this percentage.