How app conversion is measured?

Deciding how to measure conversion is very tricky and controversial. 

What if you click on a product displayed by the app and decide to purchase it the next day? Or one week later? How do we know if your customer purchased the product because it was displayed in the app or by any other reason? 

This is why we don't claim to generate a particular percentage of your sales. We simply provide and explain all the data so you can decide by yourself how the app works best for your store.